1033 SH AMSTERDAM
Working with the world’s biggest brands over the last decades gave us two key insights. First: data, when simplified, enables marketing, product, HR and BI professionals to rise above the day-to-day. Growing to a more strategic, more meaningful role.
Secondly, companies claim to be customer centric. But too often we found that the only things that matter were winning industry awards, following competitors’ every move, squeezing as much profit as possible out of each customer, or all of the above. So, we learned that only when people are genuinely being put first, things will scale for the long run. We act accordingly.
WE ARE GRADIENT. WE PUT PEOPLE FIRST, AND THE REST WILL FOLLOW.